OP’s simple and elegant style, its chic designing and an accent on aesthetics have helped it in good measure.Īpart from in-depth local news, its all round of coverage of National and International stories and weekly special pages on women, kids, youth, health and fitness, films, science and technology, business and sports have made it a complete paper. Its biggest strength all these years has been its fierce impartiality on selection and presentation of news. Its pro-people stance, be it for farmers, tribals or a man of the street, quickly endeared itself to readers. However, Orissa POST soon caught the readers attention and went on to become a sought-after daily what with its growing numbers and penetration. Indian economy, as part of the global slump, was dragging. In fact, the economic recession was at its worst. OP hit the stands not in the best of times. The daily was designed to meet a long-felt need of English-knowing Odias who long pined for an English newspaper that will bring to them an unbiased 360-degree coverage of Odisha. Orissa POST, the state’s only home grown English daily was launched on April 1, 2011, on the 75th birth anniversary of the formation of Odisha as a separate state-an apt coincidence.
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